Job: Off-Site Marketing Manager - eCommerce

This posting has expired and is no longer available.

Jobing Description

We're looking for someone who lives, eats and breathes marketing in and around ecomm and the social space! The Off Site Marketing Manager will work in a highly collaborative environment managing Agency Relationships, Social Media Marketing Campaigns, Paid Search and SEO for our eCommerce Division at www.sportchalet.com. This is not a tele-commute role.

Primary Responsibilities:

Social Media Marketing

  • Manage agency to meet social support scope requirements (Facebook, Twitter, Instagram, Blog)
  • Keep up to date with all company marketing initiatives and events
  • Provide requirements to agency for social media marketing initiatives such as contests, giveaways, sweepstakes and events

Paid Media

  • Provide guidance, oversight, campaign parameters and input to Paid Media campaigns (SEM, PLA, FBX, etc)
  • Partner with agency to develop business rules, campaign limits and adjust campaign elements
  • Monitor daily, weekly, monthly and quarterly performance against campaign objectives
  • Identify opportunities to improve campaigns through targeting, segmentation or other factors
  • Tune campaigns daily to meet divisional sales and/or traffic objectives
  • Manage reporting on campaigns, brands and co-op spend vs Sport Chalet spend in partnership with agency
  • Provide agency with requested information to inform, adjust, and adapt all campaigns
  • Provide input to and approval for all campaign messaging, graphics or other media

SEO

  • Provide guidance, oversight and campaign parameters to SEO agency
  • Develop keyword target lists by category and other business units
  • Monitor keyword performance using BrightEdge
  • Coordinate with Sr. Site Manager to optimize site content for SEO benefit, aligning site content with SEO keyword strategy
  • Coordinate with Sr. Site Manager to implement and maintain best practices for site SEO optimization
  • Monitor status and effectiveness of Local Optimization campaign
  • Develop seasonal SEO objectives, campaign parameters, and success criterion
  • Develop reporting on SEO campaigns in partnership with agency
  • Chair weekly project meetings with agency
  • Provide input to site design and platform architecture requirements to enable SEO optimization

Skills / Requirements

  • Bachelor’s degree, preferably in a related field
  • 2-3 years of experience with either SEM or SEO; experience with both a plus!
  • Thorough understanding and working knowledge of Social Media platforms
  • Understands fundamentals of both paid and organic search
  • Expertise in either paid or organic search
  • Agency and/or client side experience preferred
  • Ability to change directions quickly and multi-task is a must
  • Demonstrated track record of KPI improvement for either paid or organic search
  • Ability to think quickly, communicate clearly and work collaboratively
  • Strong written communications skills

Sport Chalet has been a leader in the specialty sporting goods arena for over 50 years. With stores in Arizona, California, Nevada and Utah, Sport Chalet is renowned for providing a level of service that is unparalleled in the retail sporting goods industry. In an effort to support our rapidly growing eCommerce Division, we are seeking an experienced Off-Site Marketing Manager to join our team. Our dynamic team strives to enhance the customers shopping experience, and is driven not to be the biggest, but the BEST.

Sport Chalet is an equal opportunity employer. We offer dynamic career opportunities with growth potential and generous discounts.

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